Inspired by the French apothecary tradition. Utilizing a whimsical typeface paired with a wreath of beautifully illustrated Colorado mountain herbs. Because the herb illustration loses some of its impact in small formats, we chose a distinctive typeface to stand alone in these situations. We have also incorporated close-ups of the illustration to take advantage of its beautiful details.
For these materials I repeated the circle and the illustration from their logo to highlight the content. The client chose moss green for an earthy feel. I paired all of this with an understated font. The result is lively, with a nice sense of texture.