I feel so fortunate to be a graphic designer in the Boulder area! This is a place of astounding natural beauty. These gorgeous surroundings seem to influence the attitudes of people who live here. I find people in Boulder to be generally positive and optimistic, and thankful for what they have. People here spend a lot of time in the outdoors keeping themselves happy and healthy. As a result, people seem to have a deep level of respect for the environment –a value I share.
Boulder also attracts those with the entrepreneurial spirit. Many people find Boulder to be a great place to pursue their dreams, and start businesses. It’s a great pleasure to use my graphic design talents to support these endeavors.
Business card design
Social media graphics
As a graphic designer my objective is to work with, and evolve, the style of your business. The principles that guide my work are not based on certain aesthetics, or the latest design trends. I am focused on the approach that will best express the unique personality of your business. I use my creativity to further your brand, and differentiate you from your competition. I like to think outside-the-box, but I don’t allow flashy design to overshadow, or confuse your message.
Today there are many tools, templates, and inexpensive online options for creating logos, websites and print collateral. With all this available you may wonder whether hiring a graphic designer is necessary. What is going to get you the best return on your investment of time and money?
Here is a list of five reasons it is wise to hire a graphic designer:
As a small business owner you have a lot on your plate. In most cases it makes sense to hire people to help with the things you are not an expert at. Consider the many (sometimes frustrating) hours you might spend trying to learn the software you need for your graphic design project. Could your time be spent more wisely, more productively? When you do it yourself, your project may drag out, our get put aside for more pressing concerns. You may realize that you have robbed yourself of a valuable tool that could be working to grow your business.
Sometimes it seems like a good idea to do your graphic design work yourself, or have a friend help you. This might save you money at first but it often leads to having to redo things in the future. This can be more costly than getting things done right the first time. A professional graphic designer can also help save you money with recommendations for keeping printing costs to a minimum. They will also help you avoid extra printing fees that can arise from improperly prepared files.
A graphic designer will help you get the results you want. Designers have the experience and knowledge to make your business stand out from the rest. In this crowded media landscape they can present you in a unique manner that gets you noticed. When you make a positive impression on your audience, you gain customers.
You are aware that your professional image is a vital part of your business. Consistency in your marketing materials is essential for achieving a professional impression. A graphic designer will use their advanced understanding of typography, color, and other design elements, to assure that each component of your marketing fits with all the others. A designer is also aware of new elements you can use to communicate the existing message of your brand. They use these skills to present your business in a polished way that your customers will respond to.
Have you had the experience of reading an advertisement and not being sure what was offered? Or have you found yourself on a website searching for basic information that seems like it should be obvious, like a store’s hours, or a phone number? This can leave you confused and frustrated, and likely to seek products or services elsewhere. In these instances, a company does not intend to keep you from the information you need -- this unclear communication is a result of not utilizing the services of a graphic design professional. A designer will make sure that your primary message stands out, and that pertinent information is easily accessible to your audience.