Nantucket is both luxurious and casual. I paired navy and gold to suggest luxury, and to hint at the area’s nautical ties. Arriving at the site you see large photos of smiling kids in the sand, a rainbow of beach chairs, colorful sailboats –images of fun. Your eye is drawn to the “Nantucket Connection” registration tool. This tool is a primary means of acquiring new real estate clients. It is placed prominently on the home page to make users aware of it; and is included on interior pages where users are most likely to register.