This brand identity needed to give people a sense of calm, as well as a feeling of energy from being well-rested. I created this logo to communicate both comfort and vitality for this drug-free insomnia treatment program.
These postcard mailers were sent to area healthcare practitioners. We utilized imagery for the audience to identify with. We chose blues that are soothing, and reinforce Rest Well Clinic's brand.
Smart Pest Prevention provides eco-friendly pest prevention and control. They offer a unique approach to marketing their services. Instead of the “scary bug” imagery so often used in the industry, they feature attractive homes, along with families, children and pets, enjoying life. I paired these images with simple fonts and straightforward layouts.
Inspired by the French apothecary tradition. Utilizing a whimsical typeface paired with a wreath of beautifully illustrated Colorado mountain herbs. Because the herb illustration loses some of its impact in small formats, we chose a distinctive typeface to stand alone in these situations. We have also incorporated close-ups of the illustration to take advantage of its beautiful details.
For these materials I repeated the circle and the illustration from their logo to highlight the content. The client chose moss green for an earthy feel. I paired all of this with an understated font. The result is lively, with a nice sense of texture.
Every Colorado 5th grader can ski for free through Colorado Ski Country USA’s Passport Program. Families are seizing this opportunity to ski as many destinations as possible in one season! Grand Tour Colorado participants can track their progress, share pictures and stories from their adventures, and plan for meet ups along the way.
This logo is designed to be fun and energetic --just like the Grand Tour! Color variations were developed to be used for stickers, hats, and maybe even a beer koozie.
Boulder Therapeutics wanted to take their printed materials to a new level. I pulled elements and colors from their existing logo to create a comprehensive look for posters, flyers, and business cards. These designs combine a sense of athleticism and health.
Wild Mountain Smokehouse & Brewery features handcrafted beer, barbeque and smoked meats.
Wild Mountain’s logo has great graphics, textures, and colors. I used these elements to make the food categories in their menu easily identifiable—each title is paired with graphics on colored backgrounds. I also used varying backgrounds to define specific areas of the menu. The result makes food selection easy and fun.
We created beer cards to educate people about their large variety of beers. Each card has an “on tap now!” indicator that is accompanied by a check mark when the beer is available. Customers can flip through the beer menu to read about what is on tap, and what they have to look forward to on other visits.
For the happy hour menu photos of the restaurant exterior at night present Wild Mountain as a cozy gathering place. I chose a limited color palette for a level of sophistication.
Taking pride in an extraordinary level of professionalism, coupled with down-home mama-style loving care. Not about pretense or pressure. The “o” in “Mother’s” features (interchangeable) symbols of motherhood. Vintage elements are combined with clean modern design for a look that’s fresh.
So much of what Hill Road Merino is about I can really get behind. They use merino wool remnants to create wonderful clothing. These versatile layers keep one comfortable in all sorts of weather, allowing for ongoing enjoyment of the outdoors. These "woolies" are fun, rugged, and adventurous.
Close-ups of the fabric show how soft and comfortable this wool is. Featured are images of active people outdoors in Hill Road Merino clothes.