Wild Mountain Smokehouse & Brewery features handcrafted beer, barbeque and smoked meats.
Wild Mountain’s logo has great graphics, textures, and colors. I used these elements to make the food categories in their menu easily identifiable—each title is paired with graphics on colored backgrounds. I also used varying backgrounds to define specific areas of the menu. The result makes food selection easy and fun.
We created beer cards to educate people about their large variety of beers. Each card has an “on tap now!” indicator that is accompanied by a check mark when the beer is available. Customers can flip through the beer menu to read about what is on tap, and what they have to look forward to on other visits.
For the happy hour menu photos of the restaurant exterior at night present Wild Mountain as a cozy gathering place. I chose a limited color palette for a level of sophistication.